Uncovering The Secrets Of Rahasya Vodka, A Well Known Brand

Rahasya | Premium Vodka Brands In Goa

Uncovering The Secrets Of Rahasya Vodka

With craft gin taking over the country, we were pleasantly surprised to see a new homegrown vodka brand launch from Goa. Rahasya Vodka is the latest craft spirit entrant in the country and has set ambitious goals for itself. Over a conversation, Varna Bhat – CEO & Founder, Blisswater Industries Private Limited told Gurgl what the brand stands for, how it plans to stand out amidst craft gins and beers, and the secret behind its perfectly designed bottle.

At the outset, Bhat is clear that because of her consumer orientation (this is her third venture), she always wanted to be in the B2C product category. What she couldn’t predict is that it would take the form of a vodka brand.

About three years ago, over drinks with friends who meet occasionally, the conversation eventually moved to alcohol and the fact that there was no Indian-inspired product available in the market. “Sure, we have apong and feni and mahua, but there was no alcoholic drink that could truly be called pan-Indian,” Bhat says, recalling the conversation.

The conversation ended that night but the idea lingered on for her. Bhat began the journey by meeting mixologists, trying different spirits and cocktails and trying to find the Indian element in them. “I was looking for something that would be inherently Indian without falling back to the cliché of masalas,” she says.

In time, Bhat and a small team started creating blends and doing blind tastings. When almost 90 percent of the audience identified the blend as being an ‘Indian’ drink, Bhat knew she had found her mystery blend and set about launching Rahasya Vodka. “People kept asking what was in the drink and it had this mysterious and secretive air about it, which ultimately led us to call it Rahasya,” Bhat says.

Bhat is reluctant to share the exact recipe but says that the idea of having a drink that instantly connects you to India makes it pretty unique. “We are not being arrogant but humble about the fact that our story is to unearth the mysteries of the country with the drink,” she says.

In fact, the idea to use vodka as the base spirit also came because of the fact that it could be infused with the ingredients Bhat had in mind. “No dark spirit or beer or any other spirit would have lent itself in the same way as vodka did,” Bhat says, adding that it is the second-most consumed spirit in the country after whisky and yet there’s hardly any local innovation that’s happened with vodka. “The underlying feeling we found during market research was that people were open to the gap that was present in the market with vodka. Most people were open to the idea of an indigenous brand compared to having imported vodkas, especially in the premium and mass premium segment.”

Another factor that Bhat says works well with Rahasya is that it is very low on congeners on account of having high quality base spirit and ingredients, making it a sipping vodka as well. “Our price is closer to Smirnoff yet Rahasya is flavourful without mixers. One can really enjoy a Rahasya on the rocks apart from using it in cocktails. Even bartenders have gotten creative and have concocted Rahasya infusions with raw mangoes, starfruit, tamarind, and so on. Not only do they blend well with Rahasya, but they also work well as shots, which is amazing and not something that we initially positioned the product as,” she says.

Rahasya vodka is currently available in Goa and is priced at INR 850 for a 750ml bottle. Bhat says that by the end of 2021, Rahasya will be available across Karnataka, Chhattisgarh, Maharashtra and other states in the country. The company is also in talks to make the vodka available overseas as early as mid-2021.

From wanting to join the IAS to turning into a first-generation entrepreneur with her third project now, Bhat has come a long way – something she would be hoping for Rahasya vodka to do as well.

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Mystery Mule


60 ML Cucumber Rahasya vodka
15 ML Ginger Syrup
20 ML Lime juice
6 – 7 Pieces Mint Leaves
100 ML Soda to top up



50 ML Rahasya vodka
15 ML Dry vermouth
1 Piece Lime zest



50 ML Rahasya vodka
15 ML Triple sec
20 ML Lime juice
60 ML Cranberry juice
1 Piece Orange Zest

Mystery Mood


45 ML Rahasya vodka
20 ML Limoncello
20 ML Lime juice
15 ML Elderflower mint syrup
90 ML Tonic water

Tropical Thriller


60 ML Rahasya vodka
15 ML Pineapple mint puree
10 ML Lime juice
90 ML Coconut water

Mystery Mary


60 ML Rahasya vodka
90 ML Fresh tomato juice
15 ML Lime juice
15 ML Sugar syrup
4 Dashes Tabasco
1 GM Celery salt rim

Get Lucky or The Mandavli


60 ML Pepper Rahasya
20 ML Strawberry rosemary shrub
100 ML Tonic water

Procedure –

  • In a highball glass add ice
  • Pour the ingredients 
  • Top up with tonic water 
  • Garnish with rosemary and strawberry

Strawberry Rosemary shrub –

  • In a bowl add chopped rosemary
  • Mix strawberries with 500 gm sugar 
  • Let marinate overnight till sugar is dissolved
  • Add 200 ml or as required Red wine vinegar (set aside for 2 hours)
  • Strain and store in a jar or bottle

Wake Me Up


60 ML Rahasya Vodka
60 ML Espresso coffee
20 ML Star anise syrup

Watermelon Basil Martini


60 ML Rahasya vodka
60 ML Watermelon basil puree
20 ML Lime juice